Site Blueprint.

1. 01
   Above headerLicense number, hours, location badges, optional rewards button.
2. 02
   HeaderLogo, nav, phone number, primary call-to-action.
3. 03
   Below headerScrolling marquee of trust signals.
4. 04
   HeroHeadline, subhead, dual call-to-action, photo.
5. 05
   Featured couponOne headline offer, e.g. $75 OFF.
6. 06
   ServicesSix to eight service cards in a grid.
7. 07
   Our processFour numbered steps.
8. 08
   AboutFounder photo, story, trust points, signature.
9. 09
   Trust barReusable bandSix icon badges: licensed, bonded, BBB, 24/7, friendly, guaranteed.
10. 10
    Service areasCity list plus a map.
11. 11
    ReviewsReusable bandThree testimonials with initials avatars.
12. 12
    FinancingReusable bandFinancing options plus a credit-card visual.
13. 13
    MembershipLoyalty or rewards program with a mascot.
14. 14
    CouponsReusable bandSix coupon cards in a grid.
15. 15
    FAQSix accordion items.
16. 16
    BlogThree blog-post cards with images.
17. 17
    LocationsThree location cards with maps.
18. 18
    Global CTAGlobal CTAThe conversion section, phone-first.
19. 19
    FooterLogo, nav columns, contact, newsletter.
20. 20
    Below footerCopyright and legal links.

Alternate dark and light backgrounds, one top-fade per join. Hero (4) and Global CTA (18) are the two conversion anchors.

1. 01
   HeroFull-width team or crew photo banner with an "Est. [year]" tag.
2. 02
   Story blockFounder or company story, trust points, signature.
3. 03
   Values blockWhat we stand for.
4. 04
   Meet the teamHeadshot cards, click opens a bio pop-up. Never invent names, use the confirmed owner and client-fill placeholders.
5. 05
   CredentialsLicenses and certifications.
6. 06
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
7. 07
   Global CTAGlobal CTAPhone-first close.

1. 01
   Contact heroHeadline plus phone.
2. 02
   Contact form + NAPFirst/Last row, Email/Phone row, Service Needed, message.
3. 03
   Map bandEmbed pointing at the real address.
4. 04
   FAQ accordionService area, emergency, estimates, response time, payment.
5. 05
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
6. 06
   Global CTAGlobal CTAPhone-first close.

1. 01
   Reviews heroEvergreen Google badge: logo, five stars, a no-numbers trust line, a button. No star-distribution bars or hard counts.
2. 02
   Reviews gridTestimonials with initials-in-a-circle.
3. 03
   Leave-a-review CTAPrompt to add a review.
4. 04
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
5. 05
   Global CTAGlobal CTAPhone-first close.

1. 01
   HeroServices-specific intro.
2. 02
   All-services gridEvery service card, each links to its own service page.
3. 03
   Photo gallery bandReusable bandReal job photos.
4. 04
   Why-choose stripWhat sets us apart, specialist positioning.
5. 05
   Service-areas mini bandReusable bandThe cities we cover.
6. 06
   SEO copy blockTwo-column long-form copy with a sticky call-to-action.
7. 07
   Reviews, Financing & CouponsReusable bandThe three conversion bands, stacked in order.
8. 08
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
9. 09
   Global CTAGlobal CTAPhone-first close.

1. 01
   Service heroService name plus a free-estimate form.
2. 02
   Offer stripOne coupon for this service.
3. 03
   Article contentThe content-block kit (shown at the foot of this page).
4. 04
   Photo gallery bandReusable bandReal job photos.
5. 05
   Reviews, Financing & CouponsReusable bandThe three conversion bands, stacked in order.
6. 06
   Service-areas bandReusable bandWhere we do this work.
7. 07
   Global CTAGlobal CTAPhone-first close.

Build ONE master, perfect it, then clone for the other 6-8 services, swapping copy and article content.

1. 01
   FAQ heroHeadline plus a short intro.
2. 02
   Grouped accordionsQuestions grouped by topic: service, pricing, scheduling, warranty.
3. 03
   Still-have-questions blockPrompt to call or send a message.
4. 04
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
5. 05
   Global CTAGlobal CTAPhone-first close. Carries FAQPage schema.

1. 01
   HeroCoverage overview.
2. 02
   Map bandGoogle embed or a Leaflet coverage map.
3. 03
   Coverage gridClickable city pills, each links to its own city page.
4. 04
   Photo gallery bandReusable bandReal job photos.
5. 05
   Services stripServices offered across the area.
6. 06
   SEO copy blockTwo-column long-form copy.
7. 07
   Reviews, Financing & CouponsReusable bandThe three conversion bands, stacked in order.
8. 08
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
9. 09
   Global CTAGlobal CTAPhone-first close.

1. 01
   City heroTown name in the headline.
2. 02
   Local introCopy written for this specific town.
3. 03
   Services-in-town gridServices offered in this town.
4. 04
   Photo gallery bandReusable bandReal job photos.
5. 05
   About-in-town blockLocal trust and context.
6. 06
   FAQ accordionTown-relevant questions.
7. 07
   Nearby areasLinks to sibling city pages.
8. 08
   Reviews, Financing & CouponsReusable bandThe three conversion bands, stacked in order.
9. 09
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
10. 10
    Global CTAGlobal CTAPhone-first close.

Clone the master per town. Just Drains ran 43 towns off a single master.

1. 01
   City + service heroTown and service together in the headline, plus a free-estimate form.
2. 02
   Local introThis service, in this town.
3. 03
   Article contentThe content-block kit, focused on this service locally.
4. 04
   Photo gallery bandReusable bandReal job photos.
5. 05
   Reviews, Financing & CouponsReusable bandThe three conversion bands, stacked in order.
6. 06
   Nearby areasLinks to sibling city and service pages.
7. 07
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
8. 08
   Global CTAGlobal CTAPhone-first close.

One service in one town, the most specific page in the silo. Clone per city and service where the market needs it.

1. 01
   Blog heroHeadline plus intro.
2. 02
   Posts gridArticle cards: image, category, "Read More".
3. 03
   Global CTAGlobal CTAPhone-first close.

1. 01
   Post headerTitle, author byline (name, role, date), meta, hero image.
2. 02
   Article contentThe content-block kit (shown at the foot of this page).
3. 03
   About the authorAuthor photo, name, role, short bio. On every post.
4. 04
   Related postsLinks to more articles.
5. 05
   Global CTAGlobal CTAPhone-first close.

Every post carries an author: a byline under the title AND an About-the-author section after the article.

1. 01
   Financing heroHeadline plus reassurance.
2. 02
   Apply blockApply call-to-action to the client's financing partner.
3. 03
   Features / benefitsWhy financing helps.
4. 04
   Sample-payment examplesWhat a typical job costs per month.
5. 05
   Financing FAQAccordion of common questions.
6. 06
   Global CTAGlobal CTAPhone-first close.

1. 01
   Offers heroHeadline plus the top offer.
2. 02
   Coupons gridDashed-edge coupon cards.
3. 03
   Mention-this-offer CTAHow to redeem.
4. 04
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
5. 05
   Global CTAGlobal CTAPhone-first close.

1. 01
   HeroGlass stat chips: value, $0, "1st".
2. 02
   IntroWhat the club is.
3. 03
   Benefits gridMember perks, N cards.
4. 04
   Value comparisonPrice card versus pay-as-you-go.
5. 05
   Final CTAGlobal CTAJoin, phone-first.

Optional. Use the club-page recipe for clients with a protection or maintenance plan.

1. 01
   Careers heroOften the full-team banner.
2. 02
   Perks / benefits gridWhy work here.
3. 03
   Culture blockWhat it's like on the team.
4. 04
   Open roles accordionTop role open by default.
5. 05
   Application formOne full application at the bottom: name, email, phone, how-did-you-hear, resume upload, cover letter.
6. 06
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.
7. 07
   Global CTAGlobal CTAPhone-first close.

1. 01
   Not-found blockHeadline plus search and home links. The mascot is a nice touch here.
2. 02
   Trust bandReusable bandLicensed, bonded, BBB, 24/7 row.

1. 01
   Page heroTitle plus effective date.
2. 02
   Legal body contentThe full Terms or Privacy copy, built from the content-block kit.
3. 03
   FooterStandard site footer.

Never a thin placeholder. Always carries a "[DRAFT: attorney to finalize]" flag and an effective-date slot.